Knar Inc Branding Project
Objective:
Create a cohesive yet distinct branding system for a set of sister brands under the same parent company. Each brand serves a different target audience but maintains a visual connection to ensure brand recognition.
Brands:
1-Yum Cloud: Whimsical food truck that specializes in savory and sweet snacks, drinks, and custom-order cakes.
2-SolScribe: Art Nouveau-inspired stationery products brand.
3-Starry Wonder: Children’s book press.
Design Approach:
Logo System: Each brand has a unique logo but follows a similar structure.
Color Palette: A shared core palette with custom accent colors for each brand.
Typography: A primary typeface used across all brands with unique secondary typefaces to reflect each brand’s personality.
Illustrations & Patterns: Hand-drawn elements that change in theme but maintain a consistent line quality and aesthetic.
Yum Cloud
Yum Cloud is a mobile food truck designed to bring whimsical, indulgent treats to any occasion. Specializing in sweet and savory snacks, refreshing drinks, and decorated cakes, our pastel-colored truck floats to festivals, pop-up events, and private celebrations, creating an unforgettable, joy-filled experience. With every bite and sip, Yum Cloud transforms ordinary moments into something magical.
Typography
Logo
Color Palette
SolScribe
SolScribe is a brand that blends artistry and imagination, inspired by the flowing lines of Art Nouveau and the delicate beauty of nature. Specializing in elegant stationery, SolScribe offers products adorned with soft, flowing designs and floral elements, perfect for writers, artists, and dreamers. Each piece provides a canvas for creativity, whether for lists, sketches, or stories, combining sophistication with playful charm. SolScribe creates a space where ideas can bloom and creativity can flourish.
Typography
Logo
Color Palette
Starry Wonder
A children's book publisher that delights, inspires, and captivates with creative tales and enchanted, fantastical artwork. Every book is a portal to vibrant escapades and timeless lessons, sowing the seeds of book love in little hearts and fostering their unlimited creativity. With a dash of stardust and a pinch of fun, Starry Wonder turns reading time into an enchanted tradition, crafting memories that develop and shine like stars in a child's heart.
